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Zions Bank Introduces New Cash Rewards Card Program
Zions Bank Visa debit and credit card holders can now earn cash for using their cards at a variety of local and national businesses through the new Zions Cash Rewards program.
Zions Bank Visa debit and credit card holders can now earn cash for using their cards at a variety of local and national businesses through the new Zions Cash Rewards program.
This first-of-its-kind program provides customers with up to 50 percent back in cash rebates on all kinds of everyday purchases, from restaurants and hotels to auto shops and dry cleaners. Among the nearly 700 participating merchants are Big O Tires, Real Salt Lake, Tuscany restaurant, Hammond Toys, Overstock.com, Thanksgiving Point and Caf? Trang. Cash Rewards range from $5 off a $10 purchase at Sconecutter restaurant to $100 off a $500 purchase at Joey’s Custom Jewelry & Repair in Sandy.
Unlike other bankcard rewards programs, Zions Cash Rewards does not require redemption of points or miles. There are no caps on total rewards, so the potential for cash back earnings is unlimited. Cardholders simply use a Zions Bank Visa debit or credit card at participating merchants. Cash rewards will be automatically deposited back to the client’s account. Users do not have to worry about clipping coupons, or asking questions at the cash register.
While mileage- or points-based programs are typically funded by the issuing financial institution, Zions Cash Rewards rebates are based on offers made by merchants. For example, Panache Catering in Riverton gives $200 off a $2,000 order, and Tuscany restaurant in Salt Lake City provides $15 off a $40 purchase. At the point of sale, the cardholder pays full price for the product or service. On behalf of the merchant, the reward is then electronically posted to the cardholder’s Zions Cash Rewards account, where he or she can view account activity at any time by logging into Zions Online Banking.
Clients claim rewards and deposit them to their credit card or checking account on a monthly basis by using the “Deposit My Rewards” feature in their Cash Rewards account, which is accessed at www.cashrewards.zionsbank.com. Cardholders pay no out-of-pocket costs and no annual fees.
Zions Bank employees began reaping their Zions Cash Rewards during a month-long pilot period in July. The average employee earned $7.75 in cash rewards per qualifying transaction. The largest amount of cash rewards earned by a cardholder during this pilot period was $35.
“With Zions Cash Rewards, our customers save money at businesses that they know and truly care about. At the same time, these local merchants benefit because we help foster their growth by driving business to them,” said Scott Anderson, Zions Bank president and CEO. “And the best part is, Zions Cash Rewards makes it as easy as possible for cardholders to claim their cash back rebates electronically.”
“As a Utah-based company, Access Development is proud to come together with the state’s original financial institution to launch this innovative product that brings merchants and cardholders together in a meaningful way that delivers real value to both,” said Larry Maxfield, Access Development president and CEO. “With Zions Cash Rewards, Zions Bank is setting itself apart from other card companies and creating a win-win situation for customers and local merchants alike.”
All Zions Bank personal Visa credit and debit cards are automatically enrolled in the Zions Cash Rewards program. Business accounts are not eligible at this time. For more information about opening a Zions Bank credit card or debit card, visit any Zions Bank branch or www.cashrewards.zionsbank.com.
About Access Development
Since 1984, Access Development has worked diligently as the “silent partner,” building name recognition and goodwill for the organizations it serves. The Salt Lake City-based company plays a behind-the-scenes supportive role by offering private-label services that help companies and associations build their brand equity and retain valued employees, customers and members.
About Zions Bank
Zions Bank is Utah’s oldest financial institution, and is the only local bank with a statewide distribution of branches, operating 112 full-service branches throughout Utah. Zions Bank also operates 23 full-service branches in Idaho, and more than 200 ATMs throughout Utah and Idaho. In addition to a wide range of traditional banking services, Zions offers a comprehensive array of investment, mortgage, and insurance services, and has a network of loan origination offices for small businesses nationwide. The company is also a leader in providing electronic banking services, including electronic municipal bond trading. Founded in 1873, Zions has been serving the communities of Utah for more than 130 years. Additional information is available at www.zionsbank.com